book marketing

Writers Mixer and Authors Faire: Two events where you can pick my brain. =)

November 29, 2011

I’m hon­ored to have my ebook at my local book­store, Cover to Cover Books. Owner Mel Sanders has been a won­der­ful advo­cate for my novel, Artemis Rising, and Cover to Cover Books was the first book­store to carry my ebook cards. Mel asked me to speak about book mar­ket­ing as well as ebook card tech­nol­ogy this Saturday, [...]

Read the full article →

Success is a Never-​​ending Process

June 29, 2010

I burned my first novel, writ­ten at age 10, in a fit of embar­rass­ment when I was 15. My sec­ond novel, writ­ten a cou­ple of decades later, spent six months with a major pub­lisher who rejected it, the edi­tor said, because he didn’t know how to sell it. My short sto­ries and my third novel sit in boxes and files. Not an aus­pi­cious begin­ning for a fic­tion writer, was it?

Read the full article →

Twitter for Writers: How to navigate the Twittersphere

June 18, 2010

My writer-​​​​friends and edit­ing clients have been beg­ging me for a Twitter how-​​​​to specif­i­cally tai­lored for writers/​​authors. So: here it is! For new­bies, the Twitter-​​​​verse can be a con­fus­ing jum­ble of 140-​​​​character-​​​​length non­sense. Often, I hear writ­ers whin­ing, “Why? What’s the point?” The sim­plest answer is this: You just can’t afford to avoid or ignore Twitter any longer. Not [...]

Read the full article →

Video-​​Marketing Your Book

January 11, 2010

Sir Stirling Rehm (yes, that’s what my birth cer­tifi­cate says so hush up)

Have you heard about this new form of mar­ket­ing? I may be a schnau­zer but even I’ve heard of it. Book trail­ers are all the rage these days, as any­one can see with a quick search for book trail­ers in YouTube.com’s search bar. But will a book trailer work for your novel? Is it worth the time or money? Will it help sell your book before or after your pub deal? How do you go about cre­at­ing a book trailer?

Read the full article →

The Première: Artemis Rising Book Trailer

November 15, 2009

Director Bill Thoma and I first con­ceived of a book trailer for my novel Artemis Rising in late August 2009. It’s been a wild ride and an amaz­ing jour­ney since then

Read the full article →

Wordstock: Quick News Flash!

October 6, 2009

Director Bill Thoma and Writer/​Editor Cheri Lasota will co-​​host booth #303 at the Wordstock Festival this year. Cheri will share infor­ma­tion about her edit­ing ser­vices and Bill will be pre­mier­ing the book trailer he directed for Cheri’s novel, Artemis Rising.

Read the full article →

← Previous Entries